The Lil Lady
Our Story
The Lil Lady was created to become a brand one will see in their closet over and over for years. A wardrobe staple.
Our mission is to share thoughtfully designed, basic garments made from high quality materials, while educating our community on a 'less is more' approach to dressing.
We live in a world of over consumption and Fast Fashion influence. The Lil Lady strives to be the piece one will constantly reaching for, the piece for all seasons, the piece that pairs well with most of the clothing one will already own. Most importantly, the piece that will last.
We know this is nothing groundbreaking, we just make really good basics.
Lilly Williams
Our Founder
Meet the lady behind the brand, Lilly Williams.
An evolving idea since freshman year of college, studying textiles, apparel, and merchandising, led to pursuing a dream in 2022, then launching The Lil Lady in May of 2024. The love for clothing and textiles began at a young age for Lilly, as she watched her grandmother make clothing from patterns, as well as tailor clothing for friends and family. The memories of following her grandma around craft stores, sifting through different fabrics and materials are endless.
After college, Lilly pursued a career in corporate retail merchandising, working with household brands that are widely known today. She quickly discovered the buying world to be wasteful and dull, more like a cubicle prison. The creativity was lacking.
“I wanted to work for a cool brand with a real mission, while also creating quality garments. A brand that could introduce me to other passionate people in the clothing industry, so I created The Lil Lady."
– Lilly Williams